Gender equality is not only the right thing to do, it is also smart economics. #thinkEQUAL is the World Bank’s recently launched campaign that aims to raise awareness on gender issues, and advocate for women’s rights. The campaign highlights the need to increase women’s economic opportunities, access to jobs, health and education.
The World Bank’s #thinkEQUAL video campaign captures women from Nepal, Bangladesh, Indonesia, Nepal, Solomon Islands, Egypt, Ethiopia, Jordan and Kenya talking about the importance of gender equality and telling their story. The videos have generated over 750,000 impressions on Facebook and almost 34,000 views on YouTube.
The Asia-Pacific Media Alliance for Social Awareness (The Media Alliance) is collaborating with the #thinkEQUAL campaign and giving broadcasters and online media in the Asia-Pacific region the opportunity to utilize the #thinkEQUAL Public Service Advertisement (PSA). The PSA is designed to increase visibility of gender equality and address the challenge of women’s empowerment and gender equality.
The World Bank has released two versions of the #thinkEQUAL PSA in 30-second and 90-second lengths. Media companies are encouraged to provide air time to the 30- and 90-second messages in demonstrating corporate social responsibility on the issue. The videos are also available in Spanish, French, and Arabic and can be viewed by visiting http://thinkequal.worldbank.org/.
You can link, post and use the images and videos on your social networks.
Media outlets interested in broadcast-quality copies of the message are encouraged to contact:
Mehreen A. Sheikh
Equal? Today, only 15% of landowners and one in five lawmakers in the world are women. For every 175 men owning a mobile phone, 100 women own one. About 95% of girls giving birth live in developing countries and 11% of all births in the world are by girls. It’s time to increase women’s economic opportunity and their voice in decision making. It’s time to think EQUAL. You care about getting to EQUAL.