The Nature Conservancy – Mystery Photo Australia Facebook Campaign

To engage Facebook followers on two related post – first post asks people to guess what / where they think the photo is, and follow-up post shows the full image and gives correct answer.

Reach

Successful awareness campaign – we are reaching more than 3x our average reach / post with these campaigns (average of 1,000+ people)

Engagement

Successful engagement campaign – we are reaching more than 2x our average engagement / post with these campaigns (average of 150+ engaged users)

Amy Hirst, Marketing Manager, Australia Program